River District Development Project

River District promo

Parking in the River District


Project update
April 4, 2014 - Get Fit Challenge kicks off at Main Street Riverwalk Trailhead ceremony

April 2, 2014 - Danville reveals JTI Fountain, celebrates opening of Main Street Plaza, News Release, 4/2/14

February 26, 2014 - Danville marks availability of public, outdoor Wi-Fi in River District

February 24, 2014 - Danville Science Center's Digital Dome Theater now open

December 20, 2013 - Danville marks close of first streetscape phase

May 30, 2013, video presentation: The transformation of the River District

Blog: River District news

Project scope
The city of Danville is in the process of implementing a development plan for its “River District,” generally consisting of the traditional central business district, historic tobacco warehouse district and manufacturing area, and contiguous areas. This area has been the commercial and administrative heart of the city since the 1790s.

This year marks the fifth year of the project. The city has adopted design guidelines for the look and feel of the district. The Design Guidelines list appropriate materials, outline procedures and explain what types of architectural elements are expected for the district’s existing buildings and new construction. A seven-member commission has been appointed to enforce the guidelines.
In addition, two phases of streetscape improvements are complete, with the latest featuring the JTI Fountain and Main Street Plaza. Public, outdoor Wi-Fi hotspots are now available in the 300, 400 and 500 blocks on Main Street, with expansions coming. Utilities upgrades are in place. Patton Street now allows two-way traffic to provide better access to businesses and parking lots serving stores on Main Street. A new parking lot is open at 500 Main St., and a parking study for the full district is finished and serves as a guide for the future. Private investments are being made in the district, and the city has received state money to create a pedestrian lane on the Martin Luther King Jr. Memorial Bridge to connect walking trails on the north and south side of the Dan River.
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To tie all of this together, the city awaits for consultants to complete the process of creating a branding platform for the River District. Those results will be unveiled later this year. A wayfinding signage project accompanies the branding effort.

The River District is a vital element to the future of Danville and the surrounding region. Please check back in regularly to this site for updates and to provide feedback. Thank you for your interest and involvement in your community.