The City of Danville is preparing to introduce its new brand platform for the River District on Friday, May 1, with a community event that includes live entertainment, food, children’s activities and a fireworks show. Admission is free.
The event will start at 6:30 p.m. The entertainment and activities will be held in the parking lot and grass areas in front of the Community Market.
Additional activities are being planned through the first week of May. Details will be announced later.
The brand platform is designed to complement the city’s development plan for the River District, which encompasses the heart of the city, where downtown and the Tobacco Warehouse District – both national register historic districts – are tied together by the Dan River. This area has been the commercial and administrative heart of the city since the 1790s.
The city is in its fifth year of implementing the development plan, which includes strategic public planning and investment to spur private investment. Today, nearly 40 different businesses are flourishing in the River District, with private investment outpacing public investment by threefold.
With so much investment taking place, the city undertook an effort to officially brand the River District. The branding will include a new logo, tagline and marketing efforts. Vehicular and pedestrian wayfinding signage will be installed throughout the River District.